Fundraising Strategies
RSPCA
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Our experienced professionals have in-depth knowledge not just of fundraising tactics and processes, but also in the critical areas of research, assessment, analysis and strategic planning. By balancing in-depth questioning, study and evaluation with an unrivalled knowledge of the non-profit sector and fundraising in the widest possible context, they carry out a detailed audit and opportunities assessment to discover and report on:
- Whether income can be increased from existing sources, how, where and to what extent.
- Which new or additional areas of fundraising could profitably be adopted – and with what levels of expectations, costs and income.
- If the presentation of the organisation’s work is as strong and relevant to its audience as it should be – and how to clarify and strengthen its Case for Support.
- Whether the organisation should increase or reduce its investment/operating costs in specific areas of its fundraising – which ones, to what extent and why.
- Areas of opportunity to trim costs but preserve income – how, where and at what risk level.
- Where the priorities for growth and fundraising lie – and what must be done to grasp them.
By analysing the organisation’s current position we can then make a realistic assessment of the fundraising potential. This is based not just on what the organisation is doing but how well and at what level of return. Combine this with an experienced view of what they could and should also be doing and the result is an informed and objective basis upon which to both “fill in the gaps” in fundraising and develop it consistently for the future.
This strategic approach does more than look at the “big picture” it focuses on the specific too, with detailed recommendations on both the strategic direction for fundraising and the specific fundraising tactics by which to achieve that strategy. These could include, for example, key recommendations on any or all of the following:
- Fundraising Audits and Oppportunity Assessments
- Major Gift Programmes.
- Capital Fundraising.
- Direct Marketing.
- Upgrading Donor Performance.
- Trading – Mail Order/Retail – Donated and Purchased Merchandise.
- Corporate Fundraising – Sponsorship, Product Promotion, Donations.
- Payroll Giving.
- Regional Fundraising and the Use of Volunteers.
- Legacy Promotion.
- Fundraising from Trusts and Foundations including Applications to National Lottery Fund Distribution Boards.
- The Promotion of Tax Efficient Giving including Covenants and Gift Aid.
- Special Event Fundraising.
- Membership Schemes.
- Fundraising from Statutory Sources.
FR&C also plays a major part in lecturing, tutoring and training in all aspects of fundraising and strategic planning for non-profit organisations in the UK and abroad.
For example, our staff have been major contributors to the Institute of Fundraising Annual Conventions. Many of these presentations have been carried out in conjunction with clients providing real case studies.